If there is any one thing that incenses the U. S. Drys, Consolidated, it is to be reminded of the fact that the trans-Atlantic vessels of the U. S. Lines are wet. The Lines' operators are careful not to broadcast this fact in their U. S. advertising, when they appeal to patriotic citizens to travel under the U. S. flag.
Abroad, however, U. S. Lines employ an entirely different type of advertising. Example : the advertisement appearing in last month's Boulevardier, Paris-printed U. S. smartchart. This advertisement said:
CHEER AND CHEERIO
Outside it may be...
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