When merchants fall out with publishers, as Pittsburgh's recently have, both sides lose money. Pittsburgh's press consists chiefly, of the Sun-Telegraph (Hearst), the Press (Scripps-Howard), the Post-Gazette (Paul Block). Because the stores are well organized in the Merchants Association (a coalition of eleven stores), and because the three big newspapers are chainpapers, a fight between them is crucial.
For two weeks the Sun-Telegraph was the only journal to carry department store advertising. The Post-Gazette had been boycotted when it demanded that Kaufman's, second largest store advertised in town, retain its daily...
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