THE PRESIDENCY: Mind & Momentum

From the vast sounding board that is the White House, headline after headline boomed last week across the land. Their substance was furnished by conference after conference within the executive offices where sat President Hoover busily engaged in trying to stabilize Big Business (see p. 35). A major experiment on the mass-mind of the country was in progress as President Hoover sought to transform public psychology from a state of economic apprehension and uncertainty to one of faith and reassurance. To Industry he would give a new...

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