The Press: Smoke-Crusade

Only three years ago, U. S. tobacco advertisers felt that, though every one knew women were smoking, to allow a woman in the unholy precincts of a cigaret advertisement would be to affront U. S. womanhood. But tobacco competition grew hot. One by one the cigaret-makers began introducing women in their advertisements. At first it was just a woman's arm and hand holding a cigaret (Marlboro). Then it was women present, though not smoking, at smoking bouts. When a Chesterfield advertisement appeared in which an entrancing female was made to say, "Blow some...

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