The six or seven minutes of newsreel exhibited in ordinary program houses are selected from many reels of current events. Nowhere could one be sure of seeing all the newsreels made in any one week. In Manhattan William Fox, in collaboration with Hearst Metrotone, found what to do with the newsreels discarded weekly by their companies. He took over a Broadway theatre (Embassy) and changed its program from a $2 show twice a day to a continuous 25ยข show. He made the program all newsreels, to run for an hour, a full photographic...
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