Business: Ford Week

"EFFECTIVE TODAY—PRICES of FORD CARS AND TRUCKS WILL be reduced." So read last week many a full page advertisement in many a U. S. newspaper. Price cuts ranged from $15 to $200. Roadsters once $450 were reduced to $435, Town Cars once $1,400 now sell at $1,200, the $695 Station Wagon may now be purchased for $650.

Explained the Ford Motor Co.: "We are reducing prices now because we feel that such a step is the best contribution that can be made to assure a continuation of good business throughout...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!