"EFFECTIVE TODAY—PRICES of FORD CARS AND TRUCKS WILL be reduced." So read last week many a full page advertisement in many a U. S. newspaper. Price cuts ranged from $15 to $200. Roadsters once $450 were reduced to $435, Town Cars once $1,400 now sell at $1,200, the $695 Station Wagon may now be purchased for $650.
Explained the Ford Motor Co.: "We are reducing prices now because we feel that such a step is the best contribution that can be made to assure a continuation of good business throughout...
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