"Puissant Rajah" Sirs:
Being in the habit of reading every word in every issue of your magazine, I begin to shrink from again encountering "potent." Why not vary it with "puissant"?
Also "tycoon" begins to unnerve me as I see it approaching. Why not also "rajah"?
"Owen D. Young, puissant rajah of electrical utilities."
One advantage of "rajah" is that you can swell it into "maharajah" for a "tycoon" of superlative grandeur.
"Lord Rothermere, puissant maharajah of publication and publicity."
Another advantage about East Indian titles such as rajah and maharajah would...