Letters: Sep. 2, 1929

"Puissant Rajah" Sirs:

Being in the habit of reading every word in every issue of your magazine, I begin to shrink from again encountering "potent." Why not vary it with "puissant"?

Also "tycoon" begins to unnerve me as I see it approaching. Why not also "rajah"?

For instance:

"Owen D. Young, puissant rajah of electrical utilities."

One advantage of "rajah" is that you can swell it into "maharajah" for a "tycoon" of superlative grandeur.

For instance:

"Lord Rothermere, puissant maharajah of publication and publicity."

Another advantage about East Indian titles such as rajah and maharajah would...

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