The Press: New Mentor

So that a few worthy persons might "learn one thing every day," William David Moffat, onetime Scribner executive, in 1912 gathered a group of learned men about him to dispense information. He called the group the Mentor Association and the dispensing medium, then hardly more than a pamphlet, The Mentor. In the group were such specialists as the late great Luther Burbank (plants), Augustus Thomas (plays), Daniel Carter Beard (outdoor life), Roger M. Babson (figures), Fritz Kreisler (music). Like its organizers, The Mentor itself was a specialist, devoted each issue to...

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