The Press: 10 cent Gold Mine

10¢ Gold Mines

Mr. Publisher: We have ten million cash-spending customers coming into our stores every weekday in the year. All of them like to read. Would you care to make them the market for your magazines, with no competing publications on our stands?

Many a magazine publisher would be quick to accept such a pleasant proposition. It would solve the question of obstinate news-dealers who put his magazines on back racks, of adverse distribution situations, of competitively owned news-agencies. Just such a proposition became an actuality...

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