The Press: Coolidge Exploited

President Coolidge was approaching the end of his term of office. He had not yet announced his plans for the future. How might a loud, bold U. S. newspaper have created a nation-wide sensation out of that situation? One way might have been to send to President Coolidge, and simultaneously make public, the following telegram:

THE CHICAGO TRIBUNE WORLDS GREATEST NEWSPAPER WANTS YOU AS ITS EDITOR IN CHIEF AND AS THE PRESS STATES YOU ARE CONSIDERING NEWSPAPER WORK THE TRIBUNE WILL PAY YOU A SALARY OF SEVENTY FIVE THOUSAND DOLLARS A YEAR TO START...

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