The Press: Coolidge Exploited

President Coolidge was approaching the end of his term of office. He had not yet announced his plans for the future. How might a loud, bold U. S. newspaper have created a nation-wide sensation out of that situation? One way might have been to send to President Coolidge, and simultaneously make public, the following telegram:

THE CHICAGO TRIBUNE WORLDS GREATEST NEWSPAPER WANTS YOU AS ITS EDITOR IN CHIEF AND AS THE PRESS STATES YOU ARE CONSIDERING NEWSPAPER WORK THE TRIBUNE WILL PAY YOU A SALARY OF SEVENTY FIVE THOUSAND DOLLARS A YEAR TO START...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!