Rubber, like other commodities, enjoys an elastic market. But potent manufacturers who buy raw rubber (like Harvey Samuel Firestone and Henry Ford) would rather raise it than stretch for it. In 1926, Mr. Firestone bought 1,000,000 acres in Liberian jungleland from which, in nine years, he will get his own rubber for his own tires. Now Mr. Firestone's close friend, Henry Ford, has adopted a similar policy.
Having already experimented in the Philippines, Burma, Mexico, Mr. Ford despatched Professor Carl Larue of the University of Michigan to investigate last year in Brazil....
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