Business: Bogus Blades

The Gillette Safety Razor Co. prints on the tasteful green wrappers of its blades, besides a handsome portrait of King C. Gillette, the words "NO STROPPING NO HONING." Timid users of Gillette blades, especially women, think these words are a command, forbidding the shaver ever to have a Gillette blade salvaged once it wears out. Other people ignore the legend or interpret it as gentle self-ingratiation by the Gillette Co., meaning, "Whoso uses a Gillette razor, he strops not, neither does he hone."

On the Gillette blades themselves, all doubt is dispelled. There the...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!