Business: Bogus Blades

The Gillette Safety Razor Co. prints on the tasteful green wrappers of its blades, besides a handsome portrait of King C. Gillette, the words "NO STROPPING NO HONING." Timid users of Gillette blades, especially women, think these words are a command, forbidding the shaver ever to have a Gillette blade salvaged once it wears out. Other people ignore the legend or interpret it as gentle self-ingratiation by the Gillette Co., meaning, "Whoso uses a Gillette razor, he strops not, neither does he hone."

On the Gillette blades themselves, all doubt is dispelled. There the...

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