In Milwaukee

Statistics made public during the past fortnight indicate how widespread is the hygienic use of soap, tooth paste, shaving preparations, and so forth, in a typical U. S. city—Milwaukee. Editors of Milwaukee newspapers sent reporters to the drug stores of the city to learn how extensive is the use of cosmetics.

Soap. They learned that the average family uses 64 bars of soap a year, that is, each person must make one bar last 30 days. There were 214 brands of soap used, five brands getting 93% of the business. Laundry...

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