The Press: Body Press

Displaying a slightly less blatant pictorial sex-appeal than usual upon its cover, the July issue of Physical Culture appeared upon the news stands.

Had its editor, Bernarr Macfadden, altered his policy?

Certainly not. Bernarr Macfadden, the Nation's best-known body-worshipper, knew perfectly well that whether or not the public partook of his pure, apostolic zeal for "physical culture," it was keenly interested in the "cultured" pictures, "frank statements," "plain advice."

Physical Culture, which deals with the human breed much as the average farm journal deals with pigs, cows, horses, is sometimes spoken of as "America's...

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