And who is the greatest magazine editor of today?
"George Horace Lorimer," think many.
In an interview last week apropos of his 25 years' editorship of the Saturday Evening Post, he unlocked the secret of that paper's success. "The Post,'' said Mr. Lorimer, " mirrors the drama and romance of work."
The English idea of a magazine is to reflect the leisure classes. Not so Mr. Lorimer's idea. And his conception of a magazine has brought the Post from a 16-page weekly of 1,800 circulation to a 168-pager with 2,500,000....