Limitation Policy

In TIME and in newspapers through the U. S., TIME, Inc. lately advertised that, at least until the end of 1930, no issue of TIME would exceed 80 pages (plus cover and color-inserts) in size. Of more than 200 comments on this announcement which have thus far been received from advertisers, the following are typical:

Sirs: It is reassuring to learn that you plan to limit the size of TIME to 80 pages. As an advertiser, I am equally enthusiastic over your decision. A larger paper would mean a less intimate one and, therefore,...

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