The turn of the century found the young firm of Doubleday, Page & Co. about to publish a new magazine. Partner Walter Hines Page was to be editor. The magazine was to concern itself with the "activities of the newly organized world, its problems and even its romances." Assisting in early discussions of policy and in the selection of a name was a young man, Russell Doubleday, 28, ten years the junior of his publisher-brother Frank Nelson Doubleday.
The name chosen was World's Work. Able Editor Page needed little assistance and young...
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