Every so often, newspaperdom becomes agitated over Free Publicity, which is the game between producers and publishers. When the two sides are evenly matched, producers get themselves or their products or services mentioned in public print, without charge, in exact proportion to their news value. Determining that value is, of course, almost entirely up to the publisher. A potent factor, however, is retaining the producer's goodwill so that he will buy advertising space. Feuds arising out of the Free Publicity game are often as not entirely within the publisher's province, between the advertising...
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