JOHN JACOB ASTOR—Arthur D. Howden Smith—Lippincott ($3.50).
The Man. He was the first to say: "The first hundred thousand—that was hard to get, but afterwards it was easy to make more." So, too, was he the first to experiment with the form of financial organization known as a holding company. Later, his holding company became a trust, perhaps the first.
He was, obviously, a Pioneer. He knew, in 1820, that goats would not graze forever in Manhattan's meadows. Thus he bought bits of wasteland and a few swamps. He...
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