Business: Stout Women

Lane Bryant, dressmaker made rich by the stout women she has dressed stylishly, addresses her customers intimately: "On most subjects I prefer to speak modestly, for there is so much in life that is yet to be learned, so much that is yet to be done.

"But there is one subject on which I feel it is my duty to speak emphatically— and so, with all the emphasis I am able to command, I wish to repeat—of course we can fit you!

"My assistants and myself have studied every type...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!