Prince Bismarck declared, towards the end of his days, that destiny
fixed the total of every man's consumption of pleasurable goods. His
own two major quotas, he specified, were 36,000 bottles of wine and
150,000 strong cigars. Statisticians do not know how many inhabitants
of the U. S. consumed the 97,176,607,484 cigarets manufactured in
1927. Women have come to swell the legion, and for the first time in
history the 1927 advertising budgets contained provisions for direct
appeals to them. (Marlboro cigarets pushed the first overt advertising
campaign for women smokers.) Production of...
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