Business & Finance: Old Gold Cigarets

P. Lorillard Co., manufacturers of the new cigaret "Old Gold," stopped a moment last week to examine how their business was going. Only in April, 1926, did they begin to sell "Old Golds." That was in New England. Soon they promoted a sales compaign in Georgia, Florida and Alabama, then successively in California, Chicago, New York, and finally over the entire country.

Promoting a new brand of cigarets in the U. S. is vastly difficult. Smoking habits must be broken, tastes changed. Established brands hold their customers fast—R. J. Reynolds' "Camels," Liggett & Meyers'...

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