Business: Cigarets

To understand well last week's chief news of cigarets & cigaret counters it is necessary to recall these facts:

1) Cigarets are the most profitable item of the U. S. tobacco industry. For example, P. Lorillard & Co. at one time gave more attention to the promoting of chewing tobacco ("Beechnut") than to the exploiting of their cigaret brands "Murads," "Helmars," "Deities" and "Moguls." Last year they began making and advertising "Old Gold" cigarets; last week in large display advertisements they issued "A Word of...

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