"70,000 Excellent Prospects"
Sirs:
Why waste eight and one-half square inches of space in your valuable magazine every week on a coupon which only your newsstand buyers can use ? I refer to the Circulation Manager's subscription order coupon.
Why not give your regular subscribers a chance to send you the names of their friends who should subscribe for TIME? If only 50% of your readers sent you one name each, you would have a list of over 70,000 excellent prospects. Surely half of them would subscribe if properly urged.
Enclosed is a list of...
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