Business & Finance: Football of Wall St.

William Crapo Durant, creator of General Motors Corp. and lately a profiting speculator in Wall Street, last week spent $21,000 to advertise in 48 newspapers in 29 cities, and thus gain presumably 8,800,000 readers of the new leaf he is turning industrially as well as financially. At 65 years of age he intends to duplicate General Motors —by means of Consolidated Motors Inc., which he has just had incorporated in Delaware. And "exactly as the Buick in 1908 was used as the nucleus and the keystone of the great General Motors," he intends...

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