The Press: Pawky Promises

Obviously, all of the 2,534,658 readers of .the Ladies' Home Journal are not nice old ladies. In fact, there are not that many nice old ladies who can read, in the U. S. Who, then, makes possible this circulation? Perhaps an advertising campaign which has been carried on sporadically more than a year may answer the question.

"In this audaciously frank autobiography, the most glamorous figure since Lord Byron shares with us his confessions and his memories. ... Strange wastrel days ... flashes of long-gone frolics ... These astounding confessions bid fair to become...

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