Business: Cinema

To have asked a banker 20 years ago for the financing of a cinema concern would have been of no avail. He had probably never heard of motion pictures. Or, if he had, he held them in contempt as grotesque novelties of penny arcades, honkytonks. And he classed the cinema entrepreneur as a probably illiterate and possibly dirty "outsider." Today the banker reaches out for cinema investments, which are all the more attractive because they represent a $1,500,000,000 amusement industry operated on a cash basis. Not one of the 45,000,000 people who in the...

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