Business: Arch-Service

In San Francisco the western office of Doremus & Co., advertising agency, was a "madhouse." The Western Power Corp. had entrusted its advertising of a $10,000,000 bond issue to this office, for simultaneous publication in Manhattan, Chicago and Boston. That was not unusual. Doremus & Co. are the largest financial advertising agency in the country. They have 324 accounts, practically every one a potent banking or investment house, such as Morgan & Co., Speyer & Co., Guaranty Trust Co., Kuhn, Loeb & Co., General Motors Acceptance Corp. One does not hold such customers by...

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