Business: Arch-Service

In San Francisco the western office of Doremus & Co., advertising agency, was a "madhouse." The Western Power Corp. had entrusted its advertising of a $10,000,000 bond issue to this office, for simultaneous publication in Manhattan, Chicago and Boston. That was not unusual. Doremus & Co. are the largest financial advertising agency in the country. They have 324 accounts, practically every one a potent banking or investment house, such as Morgan & Co., Speyer & Co., Guaranty Trust Co., Kuhn, Loeb & Co., General Motors Acceptance Corp. One does not hold such customers by...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!