Who has not at one time or another met a hearty uncle who came down to breakfast rubbing his pink-and-pearly hands together and blustering, "Well, well, well! Good morning, good morning! Have you used Pears soap?"
That uncle and his matutinal greeting were inspired by one of the earliest and most successful advertising campaigns ever conducted. Another clever publicist once started every one saying, "Have you a little fairy in your home?" And once upon a time, the pinnacle of witty suggestion could be scaled by pointing...
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