The Press: Genius

Just as the beet and the cane furnish the raw material for candy, so the raw material of the small-town newspaper is names, names, names. The more local names the local editor can cram into his columns, the more money he makes. The well known sources of this raw material are "social functions," "church and club activities," departures from and returns to town, etc. Every local editor draws upon them as fast as typewriters can dig.

But the man who discovers a new source of...

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