(2 of 2)
The business of publishing periodicals newspapers and magazines has become almost indissociable from the business of publishing advertisements. Regardless of all other questions the publication of advertising matter is of importance to the magazine-reading public; for, by that means, periodical reading matter is obtained in some cases be low cost of production and in nearly all cases at a great reduction of price to the reader.
When, last year, Edward W. Bok offered ten prizes to stimulate good advertising he was doing a definite service to...
To continue reading:
or
Log-In
