Business & Finance: Gum to Gum

L. P. Larson, gummaker, sued William Wrigley, ditto, for infringement of their patented name "Wintermint" in the Wrigley advertisements for "Doublemint" gum. A former court awarded Mr. Larson $2,860,000—profits on the sale of doublemint gum from 1914 to 1918. By a legal wriggle, Mr. Wrigley gummed Mr. Larson's claim, subtracting from his opponent's claim the advertising bill for doublemint gum in that period, reducing the total amount to $1,471,101.


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