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When the fruit man hawks through the alley of a morning, he does not cry a catalog of his cart. He calls particular attention to the absurd price for which he will part with his bananas today, or to the utterly ridiculous figure he has set upon his prunes.
When the publisher takes his wares to market, a similar selling psychology teaches him that announcement of his table of contents has nowhere near the magnetism of a striking hint, a single graphic stroke of advertising along a...
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