Bank Advertising: Bank Advertising

For many years, banks considered it undignified to advertise. Presently they changed their minds and began steady and extensive "campaigns." At first, only the ultra-conservative "card advertisements," carrying the name and address of the institution, with perhaps a few statistics as to its resources, were published. Of late years, however, more stress has been laid upon explaining to the public clearly and simply the services which banks have to offer, and perhaps to trace the constructive work performed by bankers in establishing the industries of the country.

It has remained for the...

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