Business: The Cinema

The past year has seen a great step taken in the direction of straightening out the cinema industry, and putting it on a business basis.

The magnitude and substantial character of the industry are shown by a few statistics recently compiled. The total investment in the business is approximately 1½ billion dollars. About 300,000 persons are permanently employed by it, and some 700 "feature" pictures are produced each year. There are about 15,000 cinema theatres of all types in the country, and annual admissions paid to them total about $500,000,000. The average weekly...

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