Advertise?

Medical Economics is a magazine "guaranteed to reach 100,000 physicians monthly," approved by the American Medical Association, published in Manhattan. Its editor is H. Sheridan Baketel, M.D.

The leading article in the May number is Shall the Medical Profession Advertise?

Excerpts:

"Is the public health purchasable?

"Is it possible to increase the span of life?

"To both of these queries Medical Economics answers Yes.

"How ? By the use of printer's ink— by preaching it from the housetops— by advertising!

". . . The laity is commencing to learn that public health is purchasable. And laymen...

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