The Press: Etiquette

Newspapers, like everything else, have their forms, their customs, their etiquette. One rule of journalistic etiquette is not to subject readers to free advertising. If President Coolidge ate canned peaches at the White House table, the brand of fruit could not be mentioned. If Judge Landis gave a perfecto to George V., the cigar's name would be lost to posterity. Hotels are one of the few classes of business permissible of casual mention.

This taboo, like all others, at times works hardship on the public. It arouses curiosity without allaying it. For example, it...

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