The Press: Who Reads?

The consumption of magazines, like the consumption of flannel underwear and hot tamales, is regional in its distribution. Professor Ward G. Reeder of Ohio State University examined the question, published his results. He based his calculations on the circulation of " ten magazines having the largest circulation."— The startling point of the survey is that, although most magazines are published in the East, most magazines are read in the West. The calculations show the percentage of the entire population which is supposed to be the magazine-reading public. District of Columbia 3.7 California 25.8...

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