The Press: What People Read

Journalism from a business viewpoint means giving the public what it is interested in. What does the public like best to read ? It is seldom that even a partial answer can be set down definitely in black and white. The Chicago Daily Tribune, which leads Chicago newspapers in circulation, made known the following figures:

After the Dempsey-Gibbons fight on July 4, the Tribune sold 100,000 copies more than usual.

For several days after the Japanese earthquake, the Tribune sold 5,000 copies more than normal.

To those who run newspapers for profit, the...

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