It is one of the newest cigarette commercials on TV, but it looks as old as the George Washington Hills. A Marlboro-type man is seen puffing happily in a duck blind. Cut. The sound track plays Smoke Gets in Your Eyes while a Winston kind of couple revels in a shipboard romance. Cut. A Salem-style twosome, high on tobacco and each other, enjoy an apres-ski spree. How can such a splice-up of burnt-out cliches sell cigarettes? That's the point. The voiceover during the 60-second spot...
To continue reading:
or
Log-In
