Banking: Coffee, Tea or Money?

Bank customers may lust after low-interest loans, hunger for high-interest savings accounts and crave credit cards, but they are not immune to more human blandishments. Recognizing this, New York's National Bank of North America (assets $1.6 billion) has begun putting its most attractive figures behind the counters. Touting some of the "beautiful reasons" to do business at its 90 branches, the bank has launched an ad campaign declaring "the end of the plain Jane bank teller."

Taking a tip from the airlines, NBNA Chairman Sidney Friedman has brought to banking what he...