PERSONNEL: On the House

When President Samuel Bronfman of Distillers Corp.-Seagrams started to look for a man to boss the Canadian company's U.S. subsidiary, Joseph E. Seagram & Sons (Seagram's, Calvert, Four Roses), he did not have to look far from home. Into the job last week went his party-loving son, Edgar Miles Bronfman, 27. As president of the nation's top distiller (1956 sales: $677 million), young Bronfman replaces Frank R. Schwengel, 71, who takes over the new office of chairman. Edgar's brother Charles Bronfman, 25, stays in Canada as vice president of another subsidiary,...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!