The New Banker: Service & Salesmanship to Boost Savings

AS THE credit pinch grows tighter, U.S. bankers are working harder than ever before to build up a new pool of capital from the humble sav ings account. While U.S. consumers have been saving between 6% and 7% of their income after taxes in the past few years, the savings fell considerably short of the amount bankers estimate they need to replenish their lendable funds. In an all-out effort to pull in more savings, the bankers are revolutionizing U.S. banking methods. Gone is the old-fashioned banker of granite...

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