The New Banker: Service & Salesmanship to Boost Savings

AS THE credit pinch grows tighter, U.S. bankers are working harder than ever before to build up a new pool of capital from the humble sav ings account. While U.S. consumers have been saving between 6% and 7% of their income after taxes in the past few years, the savings fell considerably short of the amount bankers estimate they need to replenish their lendable funds. In an all-out effort to pull in more savings, the bankers are revolutionizing U.S. banking methods. Gone is the old-fashioned banker of granite...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!