The Press: Country Slickers

Metropolitan newsmen who daydream of retiring to a country paper have long viewed weeklies more as a rural retreat than as an influential segment of the press. But with the swift growth of suburbs and small towns since World War II, weeklies have largely shed their cracker-barrel ways, developed sophistication and a new sense of mission. Today they are the fastest-growing publications in the U.S. Weekly Newspaper Representatives, Inc. reported last week that the 8,478 weeklies in the U.S. in 1956 reached a paid circulation peak of 18,529,199, up 6.5% over 1955. Estimated...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!