The Press: Swift Profit

Readers who tried to buy Look and LIFE in many cities last week found that the magazines had sold out shortly after reaching newsstands. Chief reason: both magazines carried a two-page Swift & Co. ad containing twelve coupons, each of which was good for a 10¢ or 15¢ discount on Swift meat products ranging from dog food to frankfurters. Grocers, tipped off by Swift's six-page advance ads in trade magazines, bustled to buy LIFE and Look. They figured that they could turn a Swift profit, since the coupons alone in each 15¢ Look and...

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