Bright blossoming dust jackets, the rank foliage of blurbs, the outstanding branches of personalities—with these flourishes the publishing business. Last week a prime cutting was taken from the sturdy bush of Doubleday, Doran. Transplanted hastily from Garden City, L. I., the slip took root on 41st St., Manhattan. The new cutting goes by the name of Farrar & Rinehart, Inc.; its two stems are John Chipman Farrar and Stanley Marshall Rinehart Jr.; its most illustrious branch is a Doubleday, Doran author, the mother of one of the...
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