"Who's for Northumberland?". . . "Who's for Rothermere?" Thus the cries, last fortnight, of partisans of two potent peers, goliaths of British journalism, engaged in a battle to the death. It was Northumberland v. Rothermere, 8th Duke v. ist Viscount, a Percy v. a Harmsworth, the ultraconservative London Morning Post v. the mighty Daily Mail. For battlefield they had unstinted columns of the two papers; for ammunition they used massed figures, of circulation, of advertising, of anything. Pained at the Daily Mail's persistent claims to a circulation of close to 2,000,000,...
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