The Press: The First Reader

At Garden City, Long Island, was produced a book. It was the first book bred by the massive merger (TIME, Oct. 3, 1927) of Doubleday, Page & Co. and George H. Doran Co.; the first to bear their new stamp of Doubleday, Doran & Co. It was written by Booth Tarkington, the title Claire Ambler. It was bravely bound in special parchment paper; first sample of a luxurious edition published to signalize properly the inauguration of a vast new power in U. S. publishing.

Rose the question who should be the first reader...