The Review of Reviews craves subscribers. Like nearly all non-fiction magazines, it lures them with rich promises of premium,—i. e., some- thing presumably more attractive than the magazine itself. Through the mails citizens are receiving the latest lure.
The premiums offered with 18 months subscription to the Review are copies of Bruce Barton's The Man Nobody Knows* and The Book Nobody Knows. The Man is Jesus Christ; the Book is the Bible.
In advertising these books the premium circular preaches:
"Jesus ... a killjoy? He was the most...