The Press: He Quits?

E. Haldeman-Julius of Girard, Kan., publisher of the famed "Little Blue Books" at 5c each (provided one buys not less than a dollar's worth), last week advertised:

"I QUIT! On June 33, I shall quit publishing Little Blue Books! Order till then at 5c.

"I am going to stop because I must give my full attention to my immensely successful Haldeman-Julius Monthly—The Enterprise of Bringing out 842 Good Books has been Sensational-over 75,000,000 sold in Five Years—

"Here is sound advice: Do not buy a mere 25 or 30 books—Do as most are...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!